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Bread is such an important part of the average Briton’s everyday diet, that The Real Bread Campaign was established to fight for better bread without the use of artificial additives. With 99% of households buying bread and the equivalent of nearly 12 million loaves sold each day according to the Federation of Bakers, bread is big business.

However, there has been a bit of a backlash to mass produced loaves in recent years as more and more people suffer with intolerances to gluten, sourdough or yeast. This has resulted in the trend for artisan bread made the traditional way to produce a “whole food” using organic ingredients.  

The yeast is given time to break down the gluten rather than being  hurried in the quest for fast, “budget”  bread and the result is delicious, easy-to-digest  bread that is good for you and the environment.

Find Bread in London.

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