While there’s no doubt the lockdown has been a challenging time for many, one of the unexpected benefits is that it has led to us buying more local food and drink. Now Local Food Britain has launched a new campaign to encourage everyone to ‘Stay Loyal to Local’ for the long-term.
In essence, the idea is to support, promote and celebrate our local independents, both as the lockdown loosens and beyond. As the economic reality starts to bite, our local businesses are going to need us more than ever – and with our ‘Stay Loyal to Local’ campaign, we hope to help.
As well as showcasing leading independent businesses with dedicated interviews on the Local Food Britain website, we will be sharing their stories through social media and also to the wider press. In addition, participants in the scheme will be encouraged to sport a special badge with the ‘Stay Loyal to Local’ logo.
To discover more, read the full story via the link at the bottom of the page.
Meanwhile, a word from some of our members on why they are supporting Local Food Britain's 'Stay Loyal to Local' campaign
The Kingfisher Farm Team
“We believe it is always important to support your local businesses as a community. Farm shops have become a staple in some people’s lives at the moment – this is really exciting for us and we want to encourage people to shop local and seasonal in the future.”
Jo Gregory, Glebe House
“‘Stay Loyal to Local’ is important because it supports local producers and the farming industry. It also encourages a sense of community spirit with people starting to talk to their neighbours and not just nodding as they pass in a hurry. It will hopefully make people realise that there is plenty going on nearby so they don’t have to venture miles unnecessarily.”
Chris Brumby, My Pie
“By buying local, it also helps to ensure the quality of sourcing – i.e. knowing that what you’re eating has been sourced responsibly, ethically and with quality at the forefront. People are willing to pay for that.”
Dan Webber, Chimney Fire Coffee
“There has been a lot of talk around lessons learnt from COVID-19 and I think a key one is that it’s a lot more sustainable and rewarding to support your local community. Aside from the social impacts, there will be many environmental benefits with a reduced carbon footprint and more transparency on where your products come from. A personal touch makes a big difference.”
Hill House Farm, Dorking
“It is so important to understand where your food is from – and people have really reconnected with that this past few weeks. By staying loyal to local, you get greater assurances about the quality of your food, and in the case of meat and dairy how the animal has been reared and treated. Plus, it is vital for the local economy.”
Tags: Stay Loyal to Local campaign
