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The south London district of Streatham in the London Borough of Lambeth has a name meaning “the hamlet on the street” referring to its geographical position on the London to Brighton Way, a Roman road leading to the south coast. The road continued in importance after the departure of the Romans, becoming the route of the turnpike road from London to Brighton in 1780 and eventually the current A23.

The area has recently fought off its down-at-heel reputation due to a lack of investment in the 70s and 80s to be a desirable place to live thanks in part to Streatham Common, which has been designated a Local Nature Reserve, the improvements of its retail offer, and the establishment of restaurants such as Bravi Ragazzi, which specialises in wood oven sourdough pizza, and gastro pubs such as The Manor Arms.

Streatham also has its own market - Streatham Market - organised by the City & County Farmers' Markets, which opened in September 2014 and takes place every Saturday on Babington Road next to Streatham Green. Up to 30 stalls sell organic, locally-sourced farm produce, bread, cakes, hot food and craft and vintage items.